March 5, 2015

Referendum: At Your Feet

I had wondered why there weren’t ads for a Yes vote on the transit system.  But then yesterday afternoon, at Waterfront:

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Ad

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  1. Masterstroke. A single floor poster out just days before the start of voting, aimed at people who already use – and presumably already understand – the benefits and constraints of the transit system. Where are the roadside and highway billboards informing people they’d be home already with a ‘Yes’ vote? Where are the radio and television ads telling everyone how many butts Translink moves every day and keeps off the roads?

    I personally think the plebecsite will pass on the votes of a silent majority, but it’s obvious that Translink doesn’t know what to do with the very big tent they’ve assembled. Their ‘campaign’ is the stuff of mockumentary.

  2. I would view this as an easy sell to people who may not bother to vote.

    It’s not trying to convince them which way to vote – that’s [probably] a given.

    It’s reminding them TO vote, and not be apathetic.

    …and it’s obvious that they’d have to say “Vote YES” in the poster, not “Go Vote”.

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