Rethinking Transportation: New Voices, New Ideas
Transportation Referendum: Lessons Learned from the Front Line
Speaker: Carl Guardino, Silicon Valley Leadership Group
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January 19
7–9 pm PST
Room 1400, SFU Harbour Centre, 515 West Hastings Street, Vancouver
Admission is free, but reservations are required. Reserve here.
This lecture will be live webcast. Reservations not required for webcast.
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This spring, Metro Vancouver voters will have a say on these proposed transportation and transit improvements through a referendum—the first of its kind in Canada.
Carl Guardino is widely lauded as one of the most influential forces on transportation policy and funding in the San Francisco and Silicon Valley area, where such ballot measures are routine and have successfully funded major transportation improvements.
Carl will share lessons learned from a region that has been recognized for its progress and innovation, and how this experience might help engage and inform Metro Vancouver residents as we weigh the important decision before us.
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Lectures and webcasts brought to you by TransLink in collaboration with the SFU City Program
I heard Carl Guardino speak in Vancouver last night. While he outlined his experience and successes in encouraging electorates to pass transit referenda, I would like to have heard more-specific and focussed strategies and ‘lessons learned’ from California to assist us in the crucial task of getting our first referendum passed. What kinds of messaging did they find was most effective? Did they emphasize different sub-issues for different demographics? And considering the power of people’s aversion to more taxes, why not address this directly by quantifying the upsides and demonstrating that there’ll be net financial benefits to citizens? Was this tried in California? Should we try it here? I trust that our Yes coalition has good ideas and strong marketing experience, but I’d be interested in additional detail about how California achieved its successes.