As the BBC notes it takes something pretty exceptional to turn heads on social media. And Bon and Pon, a 37 years married couple who opened their first Instagram account 90 days ago have 89,000 followers @bonpon511. How?
By portraying their urban lifestyles in well and simply photographed images portraying aspects of their house, their style, and their clothes. Let’s mention the clothes again. These folks are 60 and 61 years of age. And the hashtags they are using? Take a look at #silverhair, #whitehair and #over60-
There is something warm and appealing about these folks that do not match but do co-ordinate their clothes and playfully pose at their home in Japan. You can be drawn into the remarkably normal and telling photos, an update of domesticity and home life that is usually relegated for younger folks forming families. Obviously a lot of people agree, with 1,000 new followers signing on daily.
http://ichef.bbci.co.uk/news/624/cpsprodpb/18250/production/_94969889_bonponmatching.jpg
A pair of friendly faces! Makes you want to get to know them, maybe get invited inside to see their pillow, figurine and shoe collections.
The Instagram account seems to send a signal to those arch-complainers Millennials that they need to be slightly more patient and will have little to worry about once the massive #silverhair demographic bulge that precedes them — you know, folks with a generation of more experience and real scars from life’s trials and tribulations — leave the work force in droves to start their own Instagram accounts and blogs about funny hats and much braggadocio about their travel experiences with ironic references to doing something about climate change.
Bless them.
Very stylish. I like that long plaid coat in the last picture.
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Reblogged this on Sandy James Planner.