July 27, 2020

Octogenarian Small Business Owners Become Surprise Instagram Stars

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Imagine running a business with very long hours and in the current Covid crisis, not a lot of customers. Curator and author Catherine Clement sent on this article from the The New York Times  which outlines how  husband and wife team Chang Wan-ji, and Hsu Sho-er, business owners in a laundromat in Taichung, Taiwan have survived.

Where estimates in Canada show that 52 percent of people see their mental health as not the same during the pandemic, the grandson of Chang Wan-ji and Hsu Sho-er wanted to help his grandparents who spent 13 hour days keeping their dry cleaning business open. There was no business in the shop, and without the normal customer interaction the days were long for these two business owners who are both in their mid-eighties.

Inspired by the racks of clothing that had been laundered but never paid for or picked up, the grandson started curating the clothing and putting outfits together of the forgotten items for his grandparents to model. In each image the octogenarians wear their trademark blue sneakers, and incorporate an unbelievable hipster vibe.

You can take a look at their instagram account at @wantshowasyoung which at press time had over 433,000 followers. And here’s the thing~there are only twenty posts, but they are tremendous images of the two dressed up in the unretrieved clothes.

As Chris Horton in the New York Times describes “The clothes they model are eclectic, funky and fun. Both can be seen in matching laced sneakers, and jauntily perched caps and hats. He sometimes sports brightly colored shades. One photo shows her leaning coolly against a giant washing machine, arms crossed, as he casually holds the open door, grinning. They pose at a place they know well — their shop, which provides an industrious backdrop of customers’ laundry, stacked and rolled into plastic bundles or hanging from racks.”

Business has picked up as people come back to patronize the shop owned by the instagram stars, and they even had a person come back to pay for and pick up some dry cleaning from the lost and found. Those clothing items had been left over a year ago.

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Images: Instagram

 

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