Don’t doubt for a minute that the automobile industry is already strategizing how to sell vehicles in the post Covid times. In their tried and true twentieth century way of holding the road for all things vehicular, advertising has already been working to center the car companies as “with us” in this time of economic shut down and quarantine.
Mercedes, Audi and Volkswagen released a slick little video that playfully shows the new “physical distancing” but pulling their well known brand logos apart, with upbeat music and inspirational motivational sayings.
Not to be outdone, Jeep produced a 30 second short based on the popular Bill Murray Groundhog Day commercial called “Same Day”. The messaging is to stay at home, and Jeep comforts us that one day soon we will be able to tear offroad in a jeep just like we always did.
In case you did not see the original Jeep commercial with Bill Murray produced for the SuperBowl, it’s also included below.
Germs on elevator buttons or public transit: so overrated !
High density comes with pro’s and con’s.
Post Covid will be a new normal.
Time to accelerate the congestion fee discussion and implementation as public transit will not be so popular going forward. Ditto: online shopping trucks using roads free of charge have to change!
When this is over, the battle will be on to convince us that going back to same-old is what we have to do:
https://forge.medium.com/prepare-for-the-ultimate-gaslighting-6a8ce3f0a0e0