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Via the British Columbia Society of Landscape Architects Tara Culham comes this gem from SAAQ, the Societe de l’Assurance Automobile du Quebec. The province’s automobile insurer protects all Quebecers for injuries that happen in a traffic accident anywhere in the world regardless if they are at fault or not.
With no fault coverage individuals and companies cannot commence legal proceedings in an accident. Avoiding accidents and prompting better driver behaviour has been a hallmark of the SAAQ. They produce videos that get their point across, as does this video which has now gone viral. This video literally flips the courtesy stop at a crosswalk in favour of pedestrians and has over one million views.
Another of my favourites from the SAAQ is this short video reminding drivers to drive as if every pedestrian could be their mom. Released earlier this month, the video already has over 100,000 views.
The messaging here is short and to the point~be alert for pedestrians and value them as equal road users.
That’s brilliant, and needs no translation.