November 4, 2016

What's In a Name?

And how solid is the name for investors?
As Vancouver’s Trump International Hotel and Tower sinks away from public notice due to construction being incomplete, we can ponder its fate. Perhaps these tales out of Toronto via Politico.com, the Toronto Star and the CBC will shed some light on one possible future.
trump-aerialnight

From Politico:  On Tuesday, a Canadian bankruptcy judge placed the glass-and-granite building into receivership, just four years after Trump and his children cut the ribbon at its grand opening. Once it’s auctioned off, whether or not Trump is the leader of the free world by then, his name may well vanish from its marquee.
Trump is not the project’s developer or even an investor; one of his partners, a Russian-born billionaire who got rich in Ukraine’s steel industry, controls the firm that’s in default. The Trump Toronto is still a posh hotel, and even though nearly two thirds of the tower’s condo units remain unsold, they’re still upscale residences. Still, the saga of the property’s glittering rise and rapid fall is classic Trump, featuring a tsunami of litigation and bitterness, money with a Russian accent, and a financial wreck that probably won’t hit its namesake particularly hard. . . .
. . . [Trump] can’t deny all responsibility for the failure of a Trump project, especially when the Trump Organization is running the Trump hotel. The project’s partners, investors, and lenders all got a Trump Experience, one that isn’t available from the concierge.

Many thanks to Ian for the pointer.

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