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Business in Vancouver reports on the success of the outdoor mall near YVR:
McArthurGlen Group’s outlet mall near Vancouver International Airport has set a company record for traffic by recording its millionth visitor in only three months.
“Traffic has been well over our expectation, which would have been about 600,000 at this point,” mall general manager Robert Thurlow told Business in Vancouver October 1.
His company tracks how visitors arrive so he was able to estimate that 40% of the shoppers arrived on the Canada Line. Of the 60% who came in a vehicle, about 10% were from the U.S., said Thurlow, who has his staff do periodic counts of American licence plates in the parking lot.
I’d love to know if 40 percent by transit was also “well over expectation.”
Just wondering – how do they track how cutomers arrive? Only estimates are given. Are they guessing that most? getting off on the Canada Line stop are heading there? How about employees? (I’m not much of a mall shopper but I’m sure to have a look someday.)
Typically, with intercept surveys.
Does the mall offer baggage storage?
Thanks, Jeff. I couldn’t see anything specific on-line about Canada LIne usage figures lately.
The Canada Line usage to this mall is a little misleading. The mall is heavily advertised abroad to travellers and TransLink provides free service via Canada Line both ways from YVR airport to the mall. I would like to see the breakdown showing these users.
I’m not sure if it’s “misleading” as opposed to “planned”.
The mall was intended to appeal to passengers who are on layovers – so you’d expect that they’d factor that percentage arriving from the terminal by Canada Line into their calculations.
The mall is a retail ghetto, which primarily isolates Asians, who have affinity (and familiarity) of place with YVR, because it is through there that they arrived. No different than other similar places; Irish, German & Italians settled in Jersey City near where they arrived through Ellis Island.