From CityLab: McDonald’s Begs You to Bike With a Big Mac
The fast food company is wooing millennials with a painfully earnest drive-thru concept.
The McBike campaign, launched in Copenhagen, Denmark, and Medellín, Colombia, is the latest in a series of cringeworthy rebrands for the beleaguered chain, which has seen its market share eaten up by fast-casual competitors like Chipotle and Panera in recent years.
