May 14, 2015

Balance in transportation coverage: One story, two reports

Global BC covered the City’s Transportation Monitoring Report in two media – online and on TV – by two reporters.  The differences in viewpoint are revealing.

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Daly 2 First, John Daly on the Global BC newscast:

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Daly
Click here for link.

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Ohrn’s analysis:

Despite an amazing story here (people on bikes increase, car trips decrease to 50 percent mode share), John Daly at Global chooses to report on danger, going so far as to interview an anonymous bike rider who advises people to not ride a bike because ” . . .it’s incredibly dangerous”.  And around 30 percent of the video report is devoted to good old h*lmets.  The caption under the video howls the tired old “bikes vs cars” tune.

HUB’s Erin O’Mellinn does a great job in the video, apparently not getting drawn in to the negativity.  …

Both the video and text report also make sure to harp (…. get it …) on helmet fines not being paid (oooooh, them scofflaw bike people).  Reinforcing tired old memes once again.

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McElroyNext, the accompanying online coverage by Justin McElroy :

Using data obtained through trip diaries of 2,500 Vancouverites, ICBC figures, and counters on bike lanes, the report painted a picture of a city where cycling, walking and public transportation are increasingly the norm for many citizens.

Here are five charts that outline the numbers.

1. Half of trips are made by transit, walking, or cycling

Capture2

The city says that 50 per cent of all trips by people in Vancouver are now made by a form other than a motor vehicle, compared to 44 per cent in 2011.

Technically, driving still leads, with an estimated 918,000 trips in 2014 compared to 905,000 on transit, bicycle and foot.

It also means the city has eclipsed its target under the Greenest City Action Plan.

Full story here.

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McElroy’s piece is a pretty straightforward presentation of the facts within the limits of a graphic medium – but without the false equivalency that often passes for balance in news media, and which taints Daly’s coverage.

I don’t think Daly is doing a gratuitous anti-bike number.  He’d no doubt argue that he was doing his job: reporting on the issues in the real world.  And though it would be easy to say the difference in emphasis is due to the reporters’ ages and outlook, of course it’s not that easy. Here’s a line, for instance, from Daly’s bio:

On his days off, John can be found high in the hills mountain biking or bike touring.

I noticed the same phenomenon among some senior business people of similar age in their opposition to the Hornby cycle track: several were avid radonneurs, more than comfortable on two wheels.  And yet they just couldn’t conceive how it could be justified to take away car space and parking for an agenda pursued by a few fanatics and their political supporters, much less that it could be the beginning of a seismic change in transportation.  As the charts now illustrate.

Daly still reflects that sceptical worldview – though it increasingly comes across as a “Get off my lawn” cantankerousness.  (“Why aren’t you wearing helmets and stopping at stop signs!”)  McElroy documents how that world is changing.

As the 50 percent taking ‘alternative’ transportation become the majority, then, one hopes, there will be a lot less false equivalency when it isn’t equivalent.

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Comments

  1. They are following the typical lowest common denominator media strategy. If it bleeds it leads. They can’t just show a positive news story.

    They also put less than half a year’s data for 2015 helmet fines in the graph making it look like it is drastically going down.

    1. Why don’t these news organizations ever state why the compass card system was implemented. The liberals fired the old board of governors that refused to implement it because it did not make financial sense and replaced them with yes men who now implemented it at liberals bidding.

      1. It doesn’t really matter what he says. It’s the way he says it. He’s already decided to use a voice tone and word choice that brands Translink as a big bad corporation.

  2. See, this is why so many people are tuning out of the old fart news media. Everybody knows now that “unbiased” is an impossibility. Knowing that we can then get a better view of things from sources that don’t claim to be unbiased and that reveal their biases.
    Everybody knows how the auto industry bought up all the tram systems and made them unattractive so people would buy cars while they were getting cities to tear down neighbourhoods and removing sidewalks to make wider roads. This we all know and most people I know can totally see through the industry influence on media outlets.

  3. This is funny. There are hundreds of Smart Card systems in use around the world. Some for just about 20 years. They even have Smart Card systems in Egypt and Nigeria. Yet some people want to blame the Liberals in Victoria for the expensive never-ending mess in Metro Vancouver.

    Compass is emblematic of TransLink.

    1. Let’s say you go to the Better Business Bureau and check out a bunch of general contractors to do a home renovation. Then the city comes along and says you have to pick one with mixed reviews. The contractor makes a bunch of mistakes, takes twice as long as promised and wants you to pay for the added effort.

      Who are you going to blame?
      1. The contractor for screwing up.
      2. The city for insisting you hire a flakey contractor.
      3. Yourself

      In case you hadn’t figured it out, blaming TransLink for Compass is answer 3.

      1. If the blame were entirely the contractors’, then why does TransLink not explain this. Bob Mackin did some investigating, in February he reported this on The Tyee:

        “TransLink released censored agendas for executive steering committee meetings held in Oct. 24, Nov. 12 and Dec. 4 to The Tyee, but chief financial officer Cathy McLay said no minutes were kept. A management steering committee did keep minutes, but the released versions were heavily censored and reveal no hints about system problems or recent testing at Cubic’s San Diego headquarters.”

        Why the secrecy? Since Gordon used to be on the TransLink board perhaps he can throw some light on this.

  4. There’s another way to look at this.

    Daly as representative of old media — picking a set of simplistic opinions from a handy laundry list and intoning them over and between video clips. Dumbing down the topic and ignoring the point in the process, but making a product well suited to Global’s view of their audience as ignorant masses. The desired outcome is to stoke anger and attract attention to the accompanying advertising.

    This model is dying, and it can’t come too soon for me.

    McElroy as representative of data-driven journalism, where the end product is seen as a service to the audience, creating value for the community in the form of new information that can inform public understanding and conversation.

    This model has big problems, mostly in determining where and how the pieces get distributed, and how the journos get paid. These will likely get solved, since the public clearly has a will to become informed, and just may respond to the right model.

    http://thetyee.ca/Mediacheck/2015/05/16/Italy-Hope-Handwringing-Journalism/

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