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RETURN ON INVESTMENT
From the Daily Beast:
Financial institutions have spent untold billions to fix their images, much of it on expensive, integrated media campaigns. … And much of it has been for naught. Trust in major brands,
according to BAV Consulting’s Brand Asset Valuator,has declined 50 percent since the financial crisis; financial institutions notch just a 10 percent level of trust. “
In recent months, however, one bailed-out, much-hated bank has found salvation through an unorthodox, low-affect marketing method. We’re talking, of course, about Citi’s sponsorship of the wildly popular, just-launched New York City bikesharing program—Citibike.Citi’s investment of a reported $41 million, already seems to be paying off. … Over the past month, according to BAV, Citi has gained in the ‘Cares for Customers’ category by 16 percent, and in trustworthiness by 14 percent.
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A MONTH OF CITIBIKE
The New Yorker has fun with an animated map:
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REAL ESTATE AND CITIBIKE
So you know New York takes it seriously:
Real estate companies such as Streeteasy, AptsandLofts.com, and Apartable now include Citi Bike stations in the additional to subway and bus stops on their listings. This Street Easy listing for the far west side of TriBeCa, shows how Citi Bike is providing a new alternative to that long trek up Chambers Street. The Citi Bike station where Chambers meets the West Side Highway is daily one of the most active.
Properties near Citi Bike stations will begin to seem more and more appealing as the trip to subways and buses and office buildings is no longer a long, humidity-ridden walk but instead a breezy bike ride away.
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