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June 12, 2013

Smart marketing: IBM's billboards

Yup, this is a plug for a marketing campaign by IBM – but so worth it.

IBM has launched a clever series of billboards that double as urban  furniture.
The campaign is an  idea of advertising agency Ogilvy & Matter France that collaborated with IBM  to inspire people to think smarter about their neighborhood.

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IBM-People-for-Smarter-Cities-billboard-2
IBM-People-for-Smarter-Cities-billboard-4

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