Ken Ohrn passes along another mixed message, this one captured by Brian Patterson: an ad for an auto mall in North Vancouver (no less) is plastered on a bus and features a cyclist as the only transportation mode in view.
.
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“Transport yourself to a better place”, the cyclist seems to say.
The back of the bus has long been the favourite place to advertise to the drivers of cars. They are, after all, behind the bus – often with not much else to look at when in traffic. My photo of five London buses from 1961
http://www.flickr.com/photos/stephen_rees/5424927447/
Nowadays things have improved in the London area:
http://voony.files.wordpress.com/2012/10/x5-expressbus.jpg
that is what I advocate for at least the yellow coaches in
http://voony.wordpress.com/2012/10/05/the-george-massey-tunnel-saga/
just to make the driver aware there is another viable alternate way to travel.
Good point,
It’s really the drivers who see the back of a bus (transit passengers would see the front and sides).
By “transport to a better place” the advertisers are, it seems, adhering to the stereotypical view of the North Shore and its recreational outdoors activities – i.e. mountain biking.
This reminds me of a contest offered several years ago by the Rhode Island Public Transit Authority. I don’t remember the details but first prize was a car, which certainly says something about what RIPTA thought of the service it operated.