Moving beyond the hipster:
Colle+McVoy, a Minneapolis ad agency, has partnered with the coalition Bikes Belong to design People for Bikes, an ingenious bike branding campaign that presents a refreshingly sunny view of life on two wheels.
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I can’t speak to the whole campaign but I hate those two ads. A helmet? Gah. And a huge chain oil mark on your leg/stockings? Are these ads for the auto industry? I dunno — how about they try something a little, you know, positive? Positive for bikers and biking, I mean — not for drivers and driving.