July 17, 2007

Green Tech and Congestion Charging

Tom Friedman, the New York Times columnist, was one of the first in the mainstream media to really push the importance of green technology as a critical competitive factor in the world today. 

… to the extent that we make “green” standards part of everything we design and manufacture, we create “green collar” jobs that are much more difficult to outsource. I.B.M. and other tech companies are discovering a mother lode of potential new business for their high-wage engineers and programmers thanks to the fact that mayors all over the world are thinking about going green through congestion pricing systems.July 15, 2007

His example: congestin charging in New York

Probably the biggest green initiative coming down the road these days, literally, is congestion pricing — charging people for the right to drive into a downtown area. It is already proving to be the most effective short-term way to clean up polluted city air, promote energy efficiency and create more livable urban centers, while also providing mayors with unexpected new revenue.

…  To make congestion pricing work, you need technology — cameras, software and algorithms that can read auto license plates as they flash by and automatically charge the driver or check whether he or she has paid the fee to enter the city center. (The data is regularly destroyed to protect privacy.) That is what I.B.M. is providing for the city of Stockholm, which, after a successful seven-month trial in which traffic dropped more than 20 percent, will move to full congestion pricing in August.

I’d add a local angle: the cameras being used in London for their congestion charging scheme are made in Burnaby at Extreme CCTV, one of the fastest growing tech companies in the region. 

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